Lisa Mayer creates content to inform, educate, persuade and motivate. The key to her approach is based on putting herself in the audience’s place to determine what information they’re seeking and why it’s important to them. She offers the ability to quickly grasp issues from the audience perspective which has enabled her to write successfully about a wide range of industries and topics. These include: technology, consulting, higher education, human resources, building restoration, data analytics, retail energy, architectural services, and turnaround management.

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